Turnitin is a plagiarism detection software used by over 30 million students in 15,000 institutions in 150 countries. Incorporated in the year 1998, Turnitin started its journey as a peer review application.
Turnitin required help with establishing themselves in new markets. To curb plagiarism and promote academic integrity was their message. In regions where tools such as Turnitin are less known, it was crucial to leverage this opportunity to advocate for anti-plagiarism and to improve student writing skills.
We restructured their account-based marketing strategy, used Google Display Ads, re-marketing ads and Facebook ads to generate more traffic and create drip campaigns to
encourage conversion. Turnitin was able to see an increase in conversion leading to:
- 1800+ MQLs in 4 months
- 600+ opportunities created in Salesforce
- 250% increase in leads
- 90% reduction in Cost Per Lead
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