Creativity & Branding
Don’t know what your brand stands for yet? Let Afterglow brand architects help you discover your uniqueness as a business through a Discovery Session. In this 5-hour workshop, we will identify your brand’s values and purpose, brand voice and tone, and the kind of relationship you want to build with your customers, ultimately leading us to effective branding. The world doesn’t need another cliché. In a sea of brands that offer the same thing, knowing your unique value as a business is not enough. You must communicate it effectively to your target market.
Marketing & Development
The Internet is rapidly evolving, constantly creating a blurry and borderless battlefield riddled with new challenges. Today more than ever, your brand needs to have a strong, impactful online presence to stay ahead of the competition. A website is the backbone of a business. It allows your customers to find you online and it also gives you an opportunity to convert these leads into revenue. Afterglow provides back-end, front-end and full stack development for your brand needs. We also integrate SEO to the development to ensure that your website is high-performing.
Copywriting & SEO
Our team of expert writers scrutinise all content and communications and optimise them using an SEO friendly approach. Following a philosophy of not what you say but how you say it, one of the most overlooked aspects of online branding is tone. We help to create your organisation’s unique voice with crystal clear wording and SEO optimised keywords layered throughout to ensure your voice reaches its target audience. Our research will help to identify the words and phrases that resonate with your audience and things to avoid to remain consistent. The aftercare you will receive will enable you to continue to communicate with your audience within guidelines that allow fro maximum impact.
Our specialists are passionate about delivering a website that offers full functionality for your clients, a flawless interface and most importantly of all, a website that converts. We look to the future to ensure that your website is optimised for today, tomorrow and the years to come.
Are you speaking the same language as your audience? Tone of voice, dialect and delivery are easy to overlook, but done correctly can foster meaningful long term relationships and have a profound impact on brand loyalty. Our expert copywriters don’t just speak to your audience, they can help you to learn how to connect on a deeper level with them.
The power of content is unrivalled. Whether it’s video, music, animation, copywriting or any other form of digital media, our specialists hand craft content specific to your target market. Leveraging the power of the right content delivered effectively to your audience leads to deeper, more meaningful relationships between you and your customers.
What’s the first thing your customers think when they see your brand? Digital Marketing encompasses work across our entire team to create the best foundation for all marketing communications. We take the core elements of your brand and user research and infuse industry leading strategies, to create impactful marketing that speaks the same dialect as your target audience.