Afterglow · Legal
Legal information.
Clear information about who operates this website, how we use personal information and optional analytics, and the terms that apply when you browse the site.
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Company Information
Afterglow Revenue Services is a trading name of Afterglow Revenue Services Limited, a company registered in England and Wales.
Registered office: Suite A, 82 James Carter Road, Mildenhall, England, IP28 7DE.
Website: afterglowagency.com
Email: hi@afterglowagency.com
Privacy Notice
Overview
This privacy notice explains how Afterglow Revenue Services Limited, trading as Afterglow Revenue Services, collects and uses personal information when you visit this website, submit an enquiry, request a pipeline review, book a meeting, communicate with us or interact with our business-to-business services.
For data protection purposes, Afterglow Revenue Services Limited is the controller of the personal information described in this notice.
Information We Collect
Depending on how you interact with us, we may collect:
- Identity and professional information (name, job title, employer, professional profile).
- Contact information (work email address, business phone number).
- Company information (company name, website, sector, team size, business location).
- Form responses (application details, audit requests, commercial priorities, revenue process inputs).
- Communications (emails, meeting notes, enquiries, feedback).
- Contract, billing, and transaction details where you become a client.
- Technical and usage data (browser, device type, approximate location, pages viewed), subject to permitted consent.
- B2B business contact details from reputable public or professional sources for targeted outreach.
We do not ask for special-category data (health, ethnicity, religion, etc.). Please do not submit this via free-text fields.
Lawful Basis for Processing
| Purpose | Information used | Lawful basis |
|---|---|---|
| Responding to enquiries & booking requests | Contact, professional, company & enquiry info | Pre-contractual steps; legitimate interests |
| Assessing service suitability | Company, role, commercial priority & diagnostic info | Pre-contractual steps; legitimate interests |
| Providing & administering client services | Contact, project, contract, billing & transaction data | Contract performance; legitimate interests; legal obligation |
| Operating & securing the website | Technical & security data | Legitimate interests |
| GA4 analytics (where enabled) | Online identifiers & interaction data | Consent |
| Microsoft Clarity heatmaps (where enabled) | Online identifiers & masked interaction data | Consent |
| B2B direct marketing | Professional identity, work contact details | Legitimate interests; consent where required |
| Maintaining opt-out records | Minimal contact & opt-out status | Legitimate interests; legal compliance |
| Accounting, tax & compliance | Contract, transaction & identity records | Legal obligation; legitimate interests |
Where we rely on legitimate interests, we balance our usage against your rights and expectations.
Business-to-Business Communications
We may contact professionals where our services are relevant. Marketing messages identify the sender, explain relevance, and offer an immediate opt-out. You can object to direct marketing at any time by emailing hi@afterglowagency.com.
How We Share Information
We do not sell personal information. We share data only with necessary service providers under strict contractual terms:
- Infrastructure & hosting: Netlify
- Form & booking providers: QuestionScout, Trafft (where active)
- Business operations: Google Workspace
- Analytics (subject to consent): Google Analytics 4, Microsoft Clarity
- Professional advisers & authorities: legal/tax compliance as required by law
International Transfers
Where data is processed outside the UK, appropriate legal mechanisms (UK IDTA, Standard Contractual Clauses, or adequacy decisions) are enforced.
Data Retention
- Enquiries & bookings: up to 24 months after last communication.
- Client & financial records: up to 6 years post-engagement.
- Consent & storage choices: 6 months before asking for re-consent.
- GA4 user data: maximum 14 months retention limit.
- Microsoft Clarity data: 30 days playback; up to 9 months for aggregated/favourited heatmaps.
Your Rights & Complaints
You have rights to access, rectify, erase, restrict, object to, or transfer your data, or withdraw consent. Contact hi@afterglowagency.com to exercise your rights or make a complaint. You may also contact the Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113.
Website Terms
About This Site
Operated by Afterglow Revenue Services Limited (trading as Afterglow Revenue Services). Content is for general B2B information only and does not constitute formal legal, financial, or tax advice.
Engagements & Revenue Leak Calculator
- Website descriptions are invitations to discuss potential engagements; formal terms require a written Statement of Work.
- Revenue Leak Calculator outputs are illustrative estimates, not guarantees or binding financial forecasts.
Intellectual Property & Acceptable Use
- All text, code, graphics, and frameworks belong to Afterglow Revenue Services Limited.
- Unauthorized scraping, automated data extraction, or redistribution is prohibited.
Governing Law
Governed by the laws of England and Wales under exclusive jurisdiction of the courts of England and Wales.