System Zero for consultancies and advisory firms
Your expertise is the product.
The system that sells it was never built.
Your consultants are busy delivering. System Zero turns founder relationships, proof and inconsistent business development into one visible pipeline your team owns. Installed, tested and documented in 14 days from the agreed start date.
One defined Sprint. Keep your current CRM where it works. Own the system after handover.
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“What exactly do you sell, in one sentence a buyer could repeat?”
If the answer changes depending on who asks, the problem is not the quality of the advisory work. It is that the offer has never been fixed in writing, so every deal is reargued from zero.
Built for founder led consultancies and advisory firms with a proven offer and engagements worth £3,000 or more.
The hidden problem
Where the pipeline actually breaks.
- 01
The offer lives in the founder’s head
Every proposal is written from scratch, and every version describes the work slightly differently. Buyers can’t compare you to anything.
- 02
Credibility exists, but not on paper
You can win the room. You have no capability deck, diagnostic or case narrative that does the work when you are not in it.
- 03
Long cycles outlast your follow up
A six month advisory cycle needs eleven touches. Most firms manage three, then assume the buyer went cold.
- 04
Referrals are the only reliable channel
Which is fine until a quarter arrives where nobody refers.
What gets installed
System Zero, built for your market.
The infrastructure is the same in every engagement. What changes is the positioning it carries, the accounts it targets and the language it speaks.
- 01
Positioning & offer architecture
One articulated offer, its boundaries, and the language buyers repeat back to you.
- 02
Founder visibility
A steady publishing rhythm that puts your actual point of view in front of buyers, wherever they already look for it.
- 03
Diagnostic & capability assets
A capability deck and a diagnostic structure that create a paid next step, not just interest.
- 04
Account intelligence
A verified list of firms that look like the engagements you most want to repeat.
- 05
Outbound
Email and LinkedIn touching the same accounts, in your voice, from your domains.
- 06
CRM & long cycle follow up
Stages built for six month cycles, with follow up wired to stage rather than memory.
- 07
Proof & proposal assets
A case-study template and a proposal narrative that carry the same argument as the deck.
The 14 day System Zero Sprint
Research. Verify. Build. Launch.
A sequenced two week install that ships one complete revenue motion, then hands you the controls. Scope and volumes are agreed on your Pipeline Review, before the Sprint starts.
- DAY 01-03
Research
Your best clients, your offer, your current system, mapped.
- DAY 04-06
Verify
A test batch at the volume agreed on your review. Does the pattern hold?
- DAY 07-09
Build
Sequences, assets, CRM stages and routing constructed in your stack.
- DAY 10-12
Revenue ops
Dashboard, follow up automation, operating guide.
- DAY 13-14
QA & handover
You review everything, then the system goes live and is handed over.
The paid engagement
One fixed scope install.
System Zero Sprint
From £2,50014 day install · Fixed scope, agreed on your Pipeline Review
The Sprint is scoped on your free Pipeline Review, then confirmed by agreement and invoice. Software, data and sending costs are itemised separately, paid directly to each vendor and not marked up.
Delivery commitment
If the agreed installation is not operational by the agreed delivery date because of us, we keep implementing the agreed scope without an additional implementation fee. This is a delivery commitment, not a guarantee of revenue, replies, meetings or closed deals.
Next step
Thirty minutes. One priority leak.
30 minutes to identify the highest priority leak and confirm whether System Zero is the right next step. You complete a short fit application first, so the call is spent on your pipeline rather than on qualifying.